Working with advertising agency ‘Cowboy International’, we designed and concepted a huge initiative for Adweek’s relaunch. The ‘Big Claims’ campaign is a play on the over-the-top language used in ridiculous infomercials. The campaign consisted of an array of print ads, direct mail, e-mail, a landing page and banner ads. Sabrina Crow, senior vice president for the marketing and media group at Nielsen Business Media in New York, has some nice things to say in  the New York Times article about the campaign (Yeah that’s right, NYT). You should check it out.

Adweek Relaunch Landing Page